PPC Management

Whether your PPC campaign is already up and running or you need to create one, the experts at Higher Ground can assist you. 

We have a 100% successful track record in “optimizing” your Google PPC campaign. Typically, our clients see 20-30% more clicks for their same budget; OR, clients can save 20-30% in cost and get the same number of clicks to their site.

We are strong proponents of organic placement but depending on several factors like education level of your client base and gender, PPC can be a successful endeavor. College graduates and those with Masters degrees are less likely to click on the ads; women are even less likely to click on the ads. If you just look at the averages, 20% of Google visitors will click one of the “Ads” up at the top of the page IF all 4 exist and 3 ads exist at the bottom. In February of 2016, Google eliminated the ads on the right margin due them rarely being clicked on. It’s been said that as many as 80% of Google PPC campaigns don’t see a return on investment for the company running the ads.

This is due to someone not knowing how to properly setup the campaign. A campaign that has been properly setup will provide a return on investment. That said, our track record shows we consistently deliver organic visitors at a fraction of the cost of a “paid” visitor. There is something to be said for being all over the page!

If you want multiple listings on the home page, we encourage you to look at our SEM page. If your budget does not allow you to go the SEM route, then consider launching a Google PPC campaign. It offers immediate results!

Our fees to establish and manage a Google PPC campaign are $1.00 per keyword to establish an optimized campaign and 20% of the approved monthly allowance ongoing. Our expertise will cover your monthly fee so basically, you get our service for free!